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I think I have an analogy to make this all simpler to understand:

Sony this gen: Finds a woman, loves her, takes care of her, looks after her so Sony can get some loving back form her. The child they make belongs to Sony due to the forming of trust and a relationship.

MS this gen: Throws money at her so she can give something in return (but she will take money from anyone). Child is born, 1st they thought MS is the father, but later on in its life, it could be anyone since she has fed her pie to everyone.

It is not so much about hypocrisy. It is more about how MS and Sony go about their business and therefore how differently people characterize them.