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markers said:
Shenmue is not the most popular franchise, so I doubt they will. But it is likely Sega would make it ps3 exclusive due to the yakuza engine they have already.

Sony would probably do it seeing their exclusive relationship in Japan with Sega on the Yakuza franchise. I don't know how much Sega expects to make from this game though, even if Sony partially funded it. This would be a very strong title for Sony to fund though. They tend not to care as much about one particular games sales, but games as a whole.