"Just when I thought they were lazy LOL, they announce two titles in genres which require some of the most work of any games."
What would they be lazy about? They're doing their best to secure gaming's future. That's about making the most appealing games, not effort.
GTA IV had far more effort than any of the PS2 GTA games (won't claim it's combined though), but the sales showed which had more appeal.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs