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Hephaestos said:
Of course it was worth it.
The game sold well and the promise of exclusive DLC sold tons of consoles.

Heck, without GTA 360 and DLC, the PS3 would probably have skyrocketted in 2008 (GTA then MGS, both rated 10 by reviewers....)

Except it didn't. When GTA released we didn't see a large increase in either of the HD consoles. To be honest even if it had remained exclusive I doubt it would have pushed many PS3s. It sold to the core that had for the most part already bought their console of choice. The casuals that bought it on PS2 wouldn't and didn't buy consoles.