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when we talk about games we go over the following points.
esrb because most people don't know about game ratings
what the game is about
what its average score is... that means it can't do worse then a 80 or it has to have some really strong reviews for us to support it.
other peoples thoughts of the game.
and some game play footage
then we push the selling of the game by telling them the price and where they can pick it up