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It's going to take a lot more than 3 or 4 games for the Xbox 360 to become a real player in the Japanese market. It's going to take exclusive games released on a monthly basis with Microsoft explicitly stating that they are not timed exclusives for them to have any real impact.

They could have had a good start had they simply paid even more money to make the third party games they were getting in Japan true exclusives rather than timed exclusives. Now they have to work extra hard to gain the trust they have lost.

Of course if Natal takes off many of its games by the very nature of the hardware will stand a better chance of remaining exclusive even without Microsoft having to intervene.