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nordlead said:
@his post
I disagree with him saying Mario & Sonic is a 1st party game just because it has the word "Mario" in the title. Now, I don't have any evidence for this either way, but my guess is that Sega came up with the idea rather than Nintendo. They developed it, and they published it everywhere but Japan due to licensing agreements just to use Mario. (gotta give something up if you want to use Mario)

Anyways, I bet 100% that if Mario & Sonic flopped it would be considered 3rd party because it sold poorly. Very few people thought it would be lucky to break 1m let alone the 4m that Sega was predicting.

He didn't say it was a 1st party game. Infact by specifically mentioning the game he is admitting that it is not a first party game. However he is including it because it clearly is using the Mario name to generate sales. His whole argument is that casuals buy the nintendo name, not necessarily the nintendo developers or the nintendo ideas. That game uses the Nintendo name, even if the rest of the stuff is Saga.