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The Goldman Sachs analysts obviously believe consumer demand for the motion-sensitive Project Natal device will be big. In a note to clients, they say they expect Natal to reach a 56 percent "attach rate" less than two years after its launch, meaning that more than half of new and existing Xbox 360 owners will buy Natal for their consoles. By comparison, they say, Nintendo's Wii Fit achieved a 41 percent attach rate over a similar time period.
There is so much fail here. There is no way Natal is going to have a better attach rate than Wii Fit. Natal needs to be lucky just to get to 35%.



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