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Slimebeast said:
NJ5 said:
Slimebeast said:
Grimes said:

Recession? What recession?

Apple 1Q Profit Up 50% On IPhone, Mac Sales >AAPL

Apple Inc.'s (AAPL) fiscal first-quarter profit jumped 50% as the consumer electronics giant doubled the amount of iPhone smartphones it sold and posted unexpectedly strong sales of its Macintosh computers. Results easily topped Wall Street's expectations.

In the quarter ended Dec. 26, 2009, Cupertino, Calif.-based Apple on Monday said it sold 8.7 million iPhones during a very strong holiday sales period.

The company called the performance its "all-time highest revenue and profit" in a press release announcing the financial results. That was partly driven by an accounting change for the iPhone that boosted the company's performance.

"There was tremendous momentum through the holidays, especially for Macintoshes and iPods," said Apple Chief Financial Officer Peter Oppenheimer in an interview with Dow Jones Newswires. Meanwhile, Apple gained market share in the computer, media player and smartphone markets during the quarter, he said.

For the quarter ended Dec. 26, Apple reported earnings of $3.38 billion, or $3.67 a share, up from $2.26 billion, or $2.50 a share, a year earlier. Revenue increased 32% to $15.68 billion, with 42% of sales in the U.S.

WTH? They almost as big as Microsoft now? :(

Wow that sux.

Well Apple sells computers so that makes for a lot of revenue. Big revenue doesn't mean they're bigger as a company though.

For example imagine you make a company which buys computers for $1000, paints them red and resells them for $1050. You'll have huge revenue for a company with one employee, but that doesn't make it a big company.

 

But the $3.38 billion 'earnings' means gross profit right? So with $3.38 billion profit from $15.68 billion revenue means their gross margin must also be fairly high. At least a lot higher than your described computer painter lol.

Their profit is great, no doubt about that... I was just talking about the revenue part.

Their gross margin is even better, 40.9% which is huge. The $3.38 billion is not gross profit, it's operating profit I think (so after subtracting things like employee salaries from the gross profit, but before subtracting taxes and such).

 



My Mario Kart Wii friend code: 2707-1866-0957