RVDondaPC on 24 January 2010
| Grimes said: Whoever spent the money, it must have cost a fortune for that time slot. They bought the entire segment of a championship tied football game. I think MS spent the money, as part of the exclusivity agreement. |
The spots are sold some time before the game takes place so a tie does not effect the cost of the spot. It does however increase the effectiveness of the ad which I thought was great for EA. That time slot I believe is generally less expensive than the earlier time slots because if the game is a blow out people stop paying attention and that is a risk that is factored into the cost of the spot. 2 minutes is still a pretty penny but I think luck was on EA's side and that ad will really help sales.
