MAG is not intended to stand out with it's art design, or some unique mechanics. It's meant to stand out with it's strategy and team work and giant scaled battles. It's rather hard to show that on screen so they did it verbally. I think the mentioning of it will peak people's interest and they don't have to show it as people will then want to find out more on their own using the internet which would then be another chance to "sell" the concept of the game to them.