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Lol you guys are hilarious.

Before price cut? Everything points in Costs lowered > Price lowered.

Nordlead - Your right. I'm still in WW mode as given by total units shipped. But Sony still lowered cost by billions this year WW.

Grimes - So what? Costs of not manufacturing Ps2's and PSP + Lower costs of manufacturing the Ps3 + Raised SW sales + 1.3 billion already scattered through 3 of 4 quarters = good enough for me.