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BenKenobi88: Would you say "The mall price for this is higher than online?" That's a closer equivalent these days than Main Street as I understand it. Interestingly a lot of Brits like to say "mall" to rhyme with pal, because I guess a famous street in London is Pall Mall pronounced Pal Mal. (Actually this is etymologically linked with Mall). Anyway, this pronunciation is funny because every other word ending all is pronounced the same as the Americans say Mall. All, ball, call, fall, gall, hall, pall, tall, wall.