The Cell tricks are starting to be used, look at games like Killzone and Uncharted 2, superb graphics, We don.t see this on multi platform games because they are 360 ports, So the code is not optimized for PS3 , its optimized for 360, The way you develop for those 2 consoles are totally different. Look what happened when they built a game first for PS3 being FF, it was finished for PS3 , Then they tried to port to 360, did not work they had to cut half the game out. The cell is capable of so much. Thats why Sony Exclusives look so far better then anything on 360. If this whole equality thing stoped and they built every game for PS3 and stopped thos 360 to PS3 port crap, the PS3 versions would blow everything else out of the water. 2010 we will continue to see hugh gains on the PS3, 360 graphics have been the same the last few years, its maxed out for the most part, Ps3 excludives with developers who know what the hell there doing will continue to make large steps, wait for GOD3 , GT5, Heavy Rain, Killzone 3 , resistance 3, infamous 2, all of these games will be graphic beasts.