Only bad Wii games sell badly - Bloober

[theRepublic]

Millennium said:
It's not just bad Wii games. Badly-marketed Wii games also sell badly. The amount of skimping on advertising that third party developers (and even first-party developers, for games without the word 'Wii' in the title) is not only grossly incompetent, but also a self-fulfilling prophecy. It doesn't matter how good your game is if nobody knows that it even exists.

Definitely.

"Our logic is far simpler: if the game doesn't sell, we did something wrong."

I took that as being all-encompassing.  Either something was wrong with the game, the appeal, the marketing, or distribution.

Not everything has to be a huge seller either.  As long as you know your game doesn't have wide appeal, and keep the budget low enough, you will be ok.  Even despite the forums calling your game a flop.