jarrod said:
Do you have a link? The only real data I can find on this is US centric (70% of Wii owning households also owned a PS2), and from Nielsen. |
Sadly can't find it. Something i saw refrenced in another post.
Still, seems like a similar ratio would apply if not higher... just based on the fact there are less potential consumers in Japan.
A population of 130,000,000 people for 9 million consoles.
That's what. 1 Wii for ever 14.4 people? Counting each person as a "household"?
In reality There are around 49 million households in Japan. http://www.stat.go.jp/english/data/handbook/c02cont.htm
So we're talking 1 Wii for every 5.44 households... and at this point... 1 PS2 for every 4.08 households.
PS2 sold 23 million total, or 1 for almost every 2 housholds.
There isn't much of a "blue" ocean out there in Japan. (Granted some of these were slim rebuys and having to rebuy broken PS2s...)
Or not in the terms of "new buyers". Hence why the REAL Blue Ocean strategy is to maximize the usage of the systems.