"Continuous innovation, while very cool, is too expensive and risky."
So are going for the flashiest graphics possible. They just don't want to admit that because they want to make flashy graphics and they don't want to innovate.
I know how it feels to resist something I don't want to do, and quite often it was my own problem, not the situation I didn't want.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs