I agree as well the placement for the commercial will be important. It can't be at midnight either. It needs to be on primetime show where kids and young adults will see it as they will the be the primary ones interested in the game. Sure others might be as well but you have to try to go for the most likely buyers. Cartoon Network, SyFy (formerly the SciFi Channel), Disney XD, Anime stations, ABC Family, Saturday and weekday morning and weekday afternoon cartoon line ups, G4TV, and during sports games if possible. Locations like that. Adult Swim and South Park for example are the wrong spots and that's where Sega screwed up when it came to their The Conduit ads. Advertising is important but what is also important is where and when you place the ads. You can't simply throw them anywhere.
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