Wow whats with all the Hate IGN?
New Super Mario Bros is an awesome game that deserves all its sales, it might not be innovative (which big games are in these days?, Activision can be called lazy for releasing Cod every year) or graphically amazing (this generation proves that majority of customers dont care for visuals that much) but is incredible fun especially with local multiplayer. Suddenly its Ninty's crime to produce fun games that people want to play.
This is a prime example of gaming "journalism"