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psrock said:
MaxwellGT2000 said:
psrock said:
vonboysp said:


if they'd rather get attention then make a profit, fine by me.

Activision made 1 billion dollars in 2 months from one game, if they don't make a profit, we need to investigate.

The game generated 1 billion revenue, not all of that is money they "made", you gotta take out that 200 million ad campaign they touted first, then shipping, production, retail cut, development costs, taxes, etc etc...

so, it's still 800 million left and they still selling. Please, if you  are going to use the revenue excuse, at least know the budget one.

... Whats with the attitude?  Don't act like that expecting people to respond nicely...

They said 1 billion in revenue... it's been no different since the news hit... but revenue is not profit which is what a company "makes" on a game, if they had 1 billion revenue but somehow spent 2 billion on the game they didn't "make" jack.

Am I saying this game didn't make a shit ton of money? no I'm not.  Am I saying that revenue isn't profit? Why yes I am because its a common misconception and it spreads worse than the plague.

Just like the average HD game (from EA's mouth) takes about 1.1 million copies to break even thats roughly 66 million revenue, but look at Rockstar saying Red Dead Redemtion needs 5 million copies at full price to break even, thats 300 million in revenue, and they wont make money until they break that plane.

No matter how much revenue they make, if it cost them more than that revenue to make then they don't "make" that money, the only time you can claim revenue = profit is if something cost them nothing and that doesn't happen in business.



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