Ubisoft slowly leaving too...

[patjuan32]

ItsaMii said:

Does anyone remember what the UK moderator said after Ubidays?

 

"The true of the matter is this, the Wii is a very different console than what most games developers are used to. The Wii has managed to make a huge success from having games on it that just would not work on a conventional console. The Wii has also managed to increase the market share to a huge group of people that are not that interested in gaming. With Wii Sports, Wii Fit and all manner of games built for family play, Nintendo know who they are marketing for and it is not die hard gamers. If you look at the most successful Wii games, they are not amazing new AAA games, they are predominantly family orientated games/alternative games.

Looking at the current UK games sales for Wii Wii Sales Link, there are not that many traditional games in the top 30. Trends are changing and not everyone wants a new action game, FPS game or epic RPG, sales of the Wii proves that the majority want something different.

Parents who are buying a console for their children do not really care about Prince of Persia, Rainbow Six or Far Cry on the box, they want games that are going to be good for their children and not get them in the local newspaper. Why else would games like Brain Training/Wii Fit/Mario Party sell in the millions if people wanted hardcore games?

Check the Nintendo DS figures in the UK as well. DS Sales Link. Notice whose name is listed there a few times but also notice which games are listed? We make games that will 'hopefully' sell to a selected audience. We are a business after all, but Nintendo know which people are their market, just as Sony and Microsoft know who their markets are. Ubisoft have always been aimed at the more mature market (Look at our back catalogue) and in the last few years have started venturing into the casual gaming market. This is because that market now exists, thanks to the rise in popularity of the Wii and DS. The Wii is still a new console and it still has plenty of time to grow, Nintendo know this and Ubisoft know this.

As for Shaun Whites on the Wii, can you at least wait to get some more information and gameplay on it before binning it? Most people have seen a few screenshots and they already hate it because it does not look as good as the 360 etc but to damn a game just because of looks, and without actually playing it is just silly. All I have seen is various forums doing childish Photoshop screens, at least wait to see the game face to face before turning it into a humorous gif."

Maybe we are all being unfair to Ubisoft. They know what their market are and it is working really well.

I hope that is sarcasm. If not then we are not being unfair to Ubisoft. They do not know their market. Red Steel sold over a million units but they did not develop another quality core game for the Wii. Instead they went for some imaginary audience to sell thier Imagine series of games to. Instead of diversifying their portfolio of DS and Wii games with a mixture of Casual and Core games like any developer should, they decided to just pursue one audience. This step had nothing but failure written all over it. Non of their games for that audience had depth that would allow everyone to play them. Instead they were shallow games that had limited value. But their greed did not let them see their mistake. They were too busy bragging about how they were growing their business and the new IPs that they created. Now that their house of cards has fallen their answer is to retreat.

What we've seen from Ubisoft, EA, and Capcom, to a certain extent, is how not to run a business.