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Game designers need to learn to become celebrities to sell their products, just like filmmakers. Not everybody is as nerdy as us, who can say "Ooh, that's the new Tim Schafer game!" or "Ooh, that's the new Suda51 game!" Kojima has the right idea, putting his name all over Metal Gear Solid, establishing his own brand name. Filmmakers do it all the time, and they're even doing it in the game world now, with STEVEN SPIELBERG'S Boom Blox, and JAMES CAMERON'S Avatar: The Game. Miyamoto doesn't even put his name all over everything, but he's already too famous and doesn't need to.

So I think it's great that really big guys are saying really crazy stuff at Ubisoft, Capcom, and Sega, and these little guys like Bloober and High Voltage are calling them out. Now I'm going to pay attention to them and give them a chance.