ph4nt said:
If u sell scuba-diving gear and run boats with the endless ocean tag on it, and are making money, then yes.
If these guys made the movie and didn't charge anything, I doubt intendo would care, but the minute you start selling someone elses IP, thats when you cross the line.
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You actually cross the line before that. Selling someone elses's IP is when you set the line on fire, piss on it, and call its mother a whore.