Any game can be played by varying people, regardless of demographic. I've been addicted to both Sims on more than one occasion, regardless of its heavy female audience. That does not make those extra demographics a target. Sony doubled the market over the past 10 years. The way they did that was largely by appealing to an older (albeit primarily male) demographic. How'd they do that? Largely with mature games. We're not talking 80 here, but we are going to late 20s/early 30s, a market Nintendo failed to even care about.







