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I think ultimately the PS3 will outsell the 360 ww if not in NA. Question is, will it really be worthwhile for them? Sony made a nice profit from the PS2, but not as much over Nintendo's GC profit as you'd think. Obviously the Wii/DS are insanely profittable for Nintendo now, but Sony will be lucky to make even half of what the GC did in profit this generation.

I think the current loss-leading model will end with this generation.