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jammy2211 on 11 January 2010
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twesterm said:
darthdevidem01 said:
twesterm said:
This assumptions fails on the single fact you think it costs less than 100 million.

The advertising for this game probably costs close to that and the development is probably 30-40 million.

The game has quite a while to go until it's profitable.

so according to you the advertising has cost 60 - 70 Million in Japan

riiiiiiight......

 

I'm not sure you realize how much advertising costs, it's easy double the cost of development for a modest advertising budget, how big do you think FFXIII advertising is?

 I'd assume it's in line with the $20 million of previous FF titles, maybe a bit higher if they really want to push the thing in the west. It's certainly not going to approach the $100 million + barrier of a GTA or MW2 - imo I think we'll see something along the lines of the $25 million spent on marketing Left 4 Dead 2. That was a pretty huge advertising campaign, perhaps add an extra $10 million because SE had to market the game in Japan too.

 All the figures I've found suggest a total cost for the game coming to $60 - $70 million, woo.