Grimes said:
Retailers can't survive on a 10% margin for games. So whoever told you 90% is making up numbers. |
In the USA a game $60 will be sold to retailers for $48 (Source is from Invisible Walls + some googling will bring it up). Can be lower then $48 if the company buy alot of copies or in exchange for 'priority' shelf space. So that's a 20% margin right there, although Japan could no doubt be different.
It's iffy how discounting games work, but I assume if a retail orders 100000 copies of a game and it bombs, they've got some protection so they don't have to sell all those $48 games at $20.
The used game market is where they make their money.