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Grimes said:
darthdevidem01 said:
so some people say S-E gets 50% of the cut from retailers, some are saying they get 90%

some are saying 80 million is too much for development, some say 30 - 40 million is the right amount

some are saying only 10 million is too less for advertising, some are saying the advertising can cost upto 60 - 70 million in Japan alone

some are saying its obviously made a profit in its first week, if it didn't something is seriously, while others say its nowhere near a profit
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I am not going to change the OP with new figures or calculations as everyone is saying different things & we haven't come to a clear conclusion

 

Retailers can't survive on a 10% margin for games. So whoever told you 90% is making up numbers.

In the USA a game $60 will be sold to retailers for $48 (Source is from Invisible Walls + some googling will bring it up). Can be lower then $48 if the company buy alot of copies or in exchange for 'priority' shelf space. So that's a 20% margin right there, although Japan could no doubt be different.

 It's iffy how discounting games work, but I assume if a retail orders 100000 copies of a game and it bombs, they've got some protection so they don't have to sell all those $48 games at $20.

 The used game market is where they make their money.