Kennyheart said:
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That's a decent average for how much each copy (Of a RRP $60 game) is sold to retailers, but then you have to take royalties, manufacturing, taxes, shipping etc off that $48. It'll be less if retailers order large bulks of a game or maybe be discounted for 'priority' store space.
FFXIII retail price in yen was like nearly $100 though hence why they've made gangbusters so far. I sevely doubt the game cost $80 million to make but advertising would probably be above $10 million, albeit I don't know if it'd be any different in Japan.