"Funny thing is $80 million for movie production is almost becoming the mainstream industry standard. Of course movies have more revenue streams than most games."
Hence why these escalating costs have been losing money. Aside from the hits, too many games are flopping.
How this relates to the thread is that even if this game turns a profit, will S-E itself make money this quarter, or will it be like Take Two losing money the same time GTA IV was setting records?
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs