Why didn't Sony hype their wiimote at CES this year?

[ZenfoldorVGI]

Mummelmann said:
First off; the Sony Wiimote?
Second; maybe they realize its not going to be the second coming of christ. If they want it to be popular with the crowd outside of Vgchartz users and those like us, CES hyping won't be much use to them seeing as CES isn't exactly the epitome of casual coverage and insight.

It's the exact same thing in theory, it just adds more accuracy to the sensing. It basically is a Wii-mote with a camera instead of a sensor bar. Why should we use Sony's arbitrary rebranding of a device to refer to it when we have been using the device already, for years?

Also, Sony should have at LEAST rebranded it. WTH? We are still calling it the Sony wand? At least MS PR is smart enough to give their thing a name, so people can talk about it.

Also, I think that the Sony Wii-mote not being shown at CES this year is sending a very clear message:

Sony is doing the Wand thing, so they won't be left out of the motion-control race. It was a reaction to Natal, and it's not really a focus of the company going forward. I wouldn't be surprised if you saw a LOT less support for this from Sony than either of the other companies are throwing behind their motion control devices. This is a backburner second string project for Sony, or else they would show it more prominantly. Either that, or they are racing to get it finished and in a workable state.