NJ5 said:
1- Because the holiday season is the most important sales period of the year. If a kid wants a Wii for Christmas and his/her parents can't find one, there's a possibility they'll get a 360 or PS3 instead. 2- An even simpler way to look at it is that it's a good business principle to try to match demand with supply as much as possible. Demand is higher in Christmas, so supply should also be higher. 3- To get a load of free advertisement in newspapers ("Wii wins holiday sales" articles)
|
I have to say this, everybody "holds" stock for christmas, a lot of retailers do it as well. Stockpiling and holding for Holiday season I've always felt to be different. Stock piling I always thought as the rest of the year holding for the holiday exclusively for november& december. Stockpiling is to spur artificial demand, holding is to keep to sate demand during the most demanding season of the year(wow I said demand a lot..) Also I noticed someone saying they didn't always ship/sell every console they made. You realize many of these consoles go to developers, industry people, go away to promotions and giveaways and even get set aside for replacements as well as surely some are found to be faulty in their final stages and thus disposed.







