eugene on 28 November 2007
They ARE brand elitist. Its incredible. The statement about a $500 purse is very true and common. Think back to when you were in high school and you cared so much about what other people thought of you, its like that over there but everywhere. Its psychological. Brand image is huge there. I Branding is huge and its hard to break into a market that is as mature as it is in Japan.
