hsrob on 06 January 2010
Full HD is just the name of the standard, 1080p@16:9. It doesn't actually mean that it's full in any real sense because even if there weren't other resolution standards above that at this time, it's certain there would be at some time in the future. It's just to contrast with the other major TV/movie standard of the past few years i.e. 720p.
Computer manufacturers are just trying to fall in line with what is now commonly accepted nomenclature which can be understood by the average consumer. If you are the kind of person that actually cares about resolutions above 1080p you aren't going to be fooled by what boils down to simple marketing speak.
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