Sony Does it again... Three Weeks Running (In Japan)

[etuoyo]

PS-She said:

KruzeS said:

DMeisterJ said: Delusional much?

So you don't think dropping the price of a console you initially started selling at a loss, by 20-30% (depending on how and where you look) within less than one year isn't desperate measures in desperate times? You also don't think that going way over your projected, already huge, losses for the fiscal year in an effort to remain relevant is desperate?

Kudos for Sony, as it's somewhat working - in Japan, and in Europe at least - but at a huge cost. Fortunately the PS2 also helps. And fortunately the rest of the company is doing OK. But this still can't go on for much longer.

It's called an investment.

No actually it's called desperation.  Would Sony have dropped the price if it was selling well?  No.  they had to drop the price cause they realised they were going to get completely slaughtered in sales and their only hope in staying even remotely relevant in the console war was to drop price.