PS-She on 28 November 2007
KruzeS said:
So you don't think dropping the price of a console you initially started selling at a loss, by 20-30% (depending on how and where you look) within less than one year isn't desperate measures in desperate times? You also don't think that going way over your projected, already huge, losses for the fiscal year in an effort to remain relevant is desperate? Kudos for Sony, as it's somewhat working - in Japan, and in Europe at least - but at a huge cost. Fortunately the PS2 also helps. And fortunately the rest of the company is doing OK. But this still can't go on for much longer. |
It's called an investment.
