I was a xbox gamer last generation and this gen I went with the ps3 over both the wii and the 360 which launched much earlier. Part of that reason is because I picked up a bc ps3 and got to play alot of the ps2 back catalog that I missed out upon because of owning only an xbox. I believe you all are right that the "casual" gamers tend to gravitate toward the gimmicks and whats looked at as the new 'fad"; last gen it was the ps2 and this gen it is the wii (imo).