Sony needs to push the price down even more and start kissing ass in the industry like MS, buttering up with cash and whatnot, and they know it.
We'll see another price drop next year, probably quite early too, and MGS 4 and FFXIII bundles will get ripped off the shelves worldwide.
At this point, Sony knows they're gonna loose money on their hardware, it's all about install base now, and they're willing to go to great lengths to stay in the game I think.
With a bigger userbase, Sony can start covering losses with inhouse software (they have their hands in quite a lot of dev's affairs) and 2nd party titles.
I hope they turn things around and start selling like hotcakes like we're used too, but they need to make some sacrifices to get there!







