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CGI-Quality said:

Well, in his defense, in most cases sales are the main factor. With a franchise like God of War, however, it is still a heavy brand, though like I said I'm not sure I'd call it "bigger" than Gears. Where I disagree with him though, thinking that ONLY sales determine the size of popularity. God of War III was voted as the most anticipated game of 2010 by several places. That says a lot about this franchise right there, though again doesn't mean it's bigger than Gears.

I think this is the problem. These "several places" likely don't represent the real world at all. I bet a new Zelda would be more anticipated there than a 2D Mario, but the two are nowhere close to each other when it comes to brand recognition / sales.

Are we talking about these brands in the real world, or the internet? If it's the internet / gaming forums, you may have an argument. If we include the rest of the population (call them "casuals" if you must), there's no way God of War can compare to Gears of War in popularity.