Although it will have legs - I think you'll see sales drop off significantly after the new year. Assassins Creed may end up with much better legs?
I'm all for Mass Effect doing well - as its my type of game. Would love to see MS actually advertise it here.
I wonder if MS's inexperience in handling a big Xmas season is really telling here - they can advertise a game or two, but not everything effectively. I'm actually shocked by the lack of 360 awareness/ads around at the moment - its all PS3/PSP/DS/Wii...
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