Sony Trimming More Costs

[Azelover]

nordlead said:

sharky974 said:
Sony has been predicting it's game business is about to turn profitable next year this entire generation. Doesn't seem very realistic and they have missed every time.

they predict it and they would be correct, if they didn't continue to cut the prices and kill their chance at profitability every single time. A $400 PS3 would actually be netting them a small profit compared to a loss.

This is why you always have to profit from the hardware at the start.

You NEVER know how often you'll have to drop prices, consumer demand isn't set in stone anymore. We're no longer in a path of linerarity with technology & gaming, with trends being easy to predict.

Profit from day one is the way to go now.