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Final Fantasy ads have always been weird like that. It's really annoying as well as I caught one when I was younger and I had no clue as to what I was actually watching until the name flashed on the screen. Now as a huge Final Fantasy fan then I could only imagine what a person that had never played a Final Fantasy game thought. FF is a series that counts on past players coming back and back over and over again. Square doesn't look like it even tries to bring in new players to the series.