I just saw a commercial during a re-run of South Park. Apparently Square Enix sponsered the episode and then the commerical came on. I also saw a few commmercials earlier today. Maybe this is a late start after its early release? I'm anticipating the NA sales. I expect them to be similar to CoD WaW for some reason. Both games have a shady release, and very little pre released advertisement, but once advertisement is pushed it should have nice legs.