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man its too late for me lol .. i got the same bravia that you talk about its the same 40" but i think with 60hz not sure .. i compared my new lcd with my one year old samsung plasma and i found the plasma colors is far way better than this bravia lcd also for the plasma there is no blur at all do to the 0.001 response time while my suffer alot of blur do to the lack of the 100hz.. the only advantage for the bravia against the plasma samsung is the full hd 1080p ... what should i say i cant do anything now i already bought it lol ....  :(