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Start believing what? That Sony has found a way to actually outsell the Xbox 360 while they continue to lose money? I'm not so sure that is something we should really start congratulating Sony for. What happens next year when Microsoft counters and does their sprint? Will Sony cut price again and continue with their losses?

Has Sony really done anything to show us that they can continue to compete with competitors that have less expensive hardware? It's obvious that Sony loses when it comes to the game of profit margins and that it remains to be seen how much more Sony is willing to lose before we start seeing cracks in their armor.