Selling 1 million units is no longer enough

[MaxwellGT2000]

Khuutra said:

Aprisaiden said:
Selling 500k+ for most games is still considered a success, as the game should break-even or return some profitability. This article is mainly referring to high budget titles and the big issue with them is the way they are given excessive marketing budgets, development budgets AND are expected to generate enough profit to make up for the lower budget titles that failed to turn profitable.

The answer to this problem is to learn how to reduce the cost of high budget titles and for the industry to actively teach various consumers that they should be buying the high quality AAA budget titles for there consoles and not "casual mini-game collection 8,567: this time we got 40% on meta-critic"

The consumer is plenty educated about what they want to buy - companies don't neeed to tell them that. Consumers need the companies to adapt to them.

Ain't that the truth... typically companies realize this, especially when they're shoveling money down a hole, you'd think they get the hint after the first few times making an expensive project costs them millions.

One of the big issues is that everyone is gunning for the core gamers money by making the biggest baddest game out there with the biggest baddest budget, and they're doing this multiple times a month, not once a year, not once every few months, there's a high budget game coming out every other week it seems and there are only so many "core" gamers that will buy those games.  You can't get sales that aren't there to have, you gotta market towards whats there instead of what isn't and make sure that crowd is large enough to make a nice return on your investment.