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But it... is a factor.

The big franchises can be really limited by userbase. There's a maximum attach rate of maybe 50% that has pretty much never been passed by any game, so games like the top selling Wii titles, or even Halo 3 would have a tough time on the PS3. These games can sell only so many consoles on their own.

It's no coincidence that DQ's best selling game ever is on the DS, the best selling console/handheld in Japan. As for Gran Turismo 5, it isn't going to pass FFXIII, not in Japan anyway. It'll dominate in the Others region.