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ethomaz said:

Ok people... money.

Final Fantasy XIII = ~100 million dollars for Square Enix.
Dragon Quest IX = ~80 million dollar for Square Enix.

I can bet with you that Final Fantasy XIII will give more money to Square Enix that Dragon Quest IX (in profit)... especially with the sponsor of Microsoft in development.

Where'd you get those numbers?

DQIX debuted at 5980 yen, FFXIII at 8800 (edit: may have this wrong, 9200 given above). Multiply this by their launches (in units), and FFXIII comes up short.

As for profit, we simply don't know. FFXIII's development costs were far higher than DQIX's, and Nintendo is going to be advertising DQIX in the west.