| hkthui said: Regardless of PSP GO's profit margin, the product itself must be losing tons of money. From a manufacturing's perspective, Sony has committed to manufacture a certain number of PSP GO for this year based on their sales forecast. Thus, a huge amount of money would have already been invested in the production lines to meet their forecast. Moreover, assuming that PSP GO is OEMed, Sony would also have committed to purchase a number of PSP GO per month or per quarter from the manufacturer, and probably all those extra PSP GO are now sitting in their warehouse at this moment. Unless of course, Sony forecasted the product to sell as poorly as it is now. |
Which is part of the reason why I believe PSP Go brought the PSP line back into the red again.
I do think Sony will atleast have managed some kind of profit overall at the end of PSP production though, even if it turns out to be a small one (wewill nevr know for certain of course as we don't get to see what was spent on each console) PS3 meanwhile could have lost Sony almost $10 billion before it even starts to make a profit per quarter, so there is no way they will bring that back into the black even the reality is at the optimistic end of all my estimations, and everything in future goes perfectly for the PS3.
