Nielsen: PS3 Owners Biggest Fans Of Movie Games

[theRepublic]

Among those who purchase licensed movie tie-in games, PlayStation 3 is the most popular system, according to new data released by tracking firm Nielsen -- while the correlation between movie games and platform spending is lowest on the Wii.

Out of the three current major home consoles plus PlayStation 2, console spending by movie game buyers was highest on the PlayStation 3, Nielsen found in a recent study, with that group spending 17 percent over average. Xbox 360 owners, by contrast, were essentially average, measuring only 1 percent above the index; PlayStation 2 owners were similar, only 4 percent above.

Perhaps most surprisingly, the correlation between licensed game buying and platform spending was lowest on the Wii -- that group spent 6 percent less than the index.

http://www.gamasutra.com/view/news/26548/Nielsen_PS3_Owners_Biggest_Fans_Of_Movie_Games.php

This seems to contradict the 'common knowledge' around the forum that licensing a well known IP is the way to go on the Wii.  Interesting stuff.