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coolbeans said:
Okay Sony, you guys already sold them to that retailer. Whether he sells them for less/or not is none of your concern.

Duh.. I think there is a movie called "The Walmartization of America" or something similar that shows the effect of what happens to a town when a 3000lb Gorilla takes over and ruins all the small shops by undercutting prices until they are bancrupt. In Europe, we (used to?) have product price bindings  which (were?) are intended to protect the small guy from being driven out of business by ruinous prices from said gorilla. So Sony (or any manufacturer still holding to those rules) will try to prevent any such large scale sales.